Entrepreneurship: Theory, Process, Practice
Chapter 10
1. The biggest surprise in the reading for me was that many entrepreneurs don't do marketing research because of it's irrelevancy. Sure it may give the entrepreneur information that supported them already but they may come across some research that can help them out so they'll never know if it's irrelevant or not if they don't try.
2. When the author talks about the five types of consumer behavior (innovators, early adopters, early majority, late majority, and laggards) he doesn't explain what each of those mean.
3. Would you consider doing guerilla marketing before orthodox research? Why or why not? I'd like to know what you think would be most efficient during certain situations.
What if what the entrepreneur is trying to study is not producing patterns over time? What would you do in this situation? Change what you're looking for? I'm curious.
4. Throughout the reading I have found noting that the author was incorrect about, just that some parts were a little confusing because they were not clarified to the best of their ability.
No comments:
Post a Comment