Week 7 Reading Reflection

Rediscovering Market Segmentation

1. The biggest surprise to me was that consumers are more influenced by their personal values, tastes, and preferences than the demographic population. The part about their preferences to what they liked didn't surprise me but that it was different than the overall because you would think a lot of people would buy what others buy since that's how trends begin.

2. What confused me the most was the fact that people would buy products from companies based on what they'd offer emotionally like sex appeal and increased status than the actual usefulness of the product.

3. What would be the first type of advertising you would use to attract consumers? I'd like to know a list of what would be best and when.

So you're saying that the most useful way to appeal to age groups would be to us what they sue the most, like insurance for diseases as you grow older, alcohol to the youthful, etc?

4. I feel as if though developing an entire new model product should be considered one of the deepest decisions and not the middle-of-the-spectrum decisions. If you're going to change your product, then you basically have to change the way you advertise it, who you choose to segment the product for, where to position it, the whole business as to change it's position, a lot of the time.